Agile on the Beach 2025 is thrilled to welcome Gojko Adzic, a leading voice in Agile and software delivery, as a keynote speaker. Get ready to dive deep into innovative strategies for product growth with his talk on ‘Lizard Optimization.’ Gojko will introduce ‘Lizard Optimization,’ a powerful method that blends exploratory testing, observability, and product experimentation to gain a profound understanding of underserved customers. This approach offers a way to steer product growth gently, without overcomplicating delivery, and keeping a laser focus on delivering value.
Unlocking Exponential Growth Through Observability
In his keynote, Gojko will share a compelling case study of a product that achieved an astonishing 500 times (not percent!) year-on-year growth using Lizard Optimization. You’ll learn how cheap and dirty observability can provide the critical information needed to make informed decisions, better understand your audience, and significantly improve your products.
What You’ll Gain:
- A comprehensive overview of the Lizard Optimization process.
- Practical strategies for mixing exploratory testing, observability, and product experimentation.
- Insights into how to achieve exponential product growth.
- Techniques for using cost-effective observability to drive informed decisions.
- Methods for understanding underserved customers and delivering targeted value.
Meet Gojko Adzic
Gojko Adzic is a renowned author and consultant, highly regarded for his expertise in Agile testing, behavior-driven development, and product strategy. His influential books, including ‘Specification by Example’ and ‘Impact Mapping,’ have revolutionized how teams approach software delivery.
Join Us at Agile on the Beach 2025
Agile on the Beach 2025 promises to be an event filled with groundbreaking insights and practical strategies. With Gojko Adzic sharing his expertise on Lizard Optimization, you’ll gain valuable tools for driving product growth and achieving remarkable results.
Don’t miss this opportunity to learn from one of the leading minds in Agile. Secure your spot today! For more information and to purchase super early bird tickets, visit agileonthebeach.com/tickets.
We look forward to welcoming you to Cornwall!