Navigating Approval for Conference Attendance

November 22, 2023

When you’re eager to participate in industry conferences and the workshops that accompany them, securing management approval for the expenses is usually a critical step. Let us help!

Exploring Conference Opportunities
Conferences serve as a dynamic platform for interaction and learning, centred around shared professional interests. For those in the world of Agile, a wealth of specialised conferences, such as Agile on the Beach, offers invaluable insights annually.

Conferences vary greatly, so some research and a bit of comparison is always beneficial.

Agile on the Beach offers focuses such as Software Delivery, Product Design & Management, Team Working & Business Agility. It’s a multi-track, multi-day gathering, with unique socials in the Cornish outdoors. Take time to research and pinpoint the sessions that align with your professional growth.

The Value of Attending Conferences
Conferences bring together industry thought leaders and foster a robust learning environment. They enable you to absorb knowledge from presentations, engage with experts, and share your own experiences — all of which contribute to personal and professional development.

Crafting a Convincing Business Case
To justify conference-related expenses, it’s crucial to present a business case that details the benefits for both you and the organisation. This involves outlining the conference specifics, associated costs, and the anticipated return on investment in terms of knowledge and skill enhancement.

Components of an Effective Business Case
Here’s a blueprint for what to include:

  • Conference Details: Start with the basics — name, location, dates, themes, and a link to the conference site.
  • Cost Breakdown: Clearly itemise the ticket price, potential early bird discounts, travel, and accommodation expenses.
  • Benefits of Attendance: Delve into the conference agenda to highlight sessions that are particularly relevant to your team’s work and the industry advances you’ll be exploring.
  • Knowledge Sharing Post-Conference: Propose concrete ways you’ll disseminate what you learn, such as hosting informational sessions or writing internal blog posts.

Example Business Case Email
(This is a template — adapt as needed for your context)

Subject: Request for Approval to Attend Agile on the Beach 2024

Hi [Manager’s Name],

I am writing to express my keen interest in attending the Agile on the Beach conference in 2024. Agile on the Beach is renowned for its focus on Agile methodologies, practices and networking opportunities, making it an invaluable opportunity for professional development in this area. I am seeking approval for the budget to cover the conference ticket, travel, and accommodation expenses.

Conference Details:
– Event: Agile on the Beach 2024
– Dates: 4-5th July
– Location: Falmouth Cornwall
– Format: The event spans two days, featuring workshops, keynote speeches, interactive sessions and networking events.

Conference Ticket Costs:
– Ticket Price: £600+vat. (Depending on availability) This includes access to all days of the conference, encompassing workshops, keynote speeches, networking events and meals. 

Travel and Accommodation Costs:

– Travel: Estimated at £100-150 for a return train from [your location] to the conference venue.

– Accommodation: £72+vat per nights for [number of nights] nights on site at the conference. 

Reasons for Attending:

Attending Agile on the Beach 2024 will provide numerous benefits:

(1) Educational Sessions: The conference will cover topics such as:

  • Business Agility: agile techniques beyond delivery teams e.g. how to change people’s minds, applying agile practices in sales, compliance by design.
  • Product Design & Management: service design, user research, user experience and product management.
  • Software Delivery: microservices, architecture, testing, Continuous Delivery, DevOps and SRE.
  • Team Working: ways of working, empowering individuals, story telling, leadership, feedback mechanisms etc.

(2) Workshops: Interactive workshops on topics like Agile Coaching, Scrum Master skills, and User Story Mapping, directly applicable to our current and future projects.

(3) Networking Opportunities: The chance to meet and learn from Agile experts and practitioners in really unique locations (beach party, secret garden party and a retrospective boat party), which can lead to valuable insights and potential collaborations.

(4) Inspirational Speakers: Learning from industry leaders who have successfully implemented Agile practices in various sectors.

Sharing the Knowledge:
Upon returning, I plan to disseminate the knowledge gained in the following ways:
– Conducting a presentation to our team, sharing key insights and applicable strategies.
– Writing a blog or report post summarising the most impactful learnings.
– Proposing actionable steps to integrate new Agile practices into our current workflows.

Ensuring Continuity:
I will coordinate with my team to ensure my responsibilities are covered during my absence, guaranteeing no disruption to ongoing projects.

I am confident that attending Agile on the Beach 2024 will not only enhance my skills but also bring substantial value to our team and projects. Please let me know if you need any further information or if there’s a formal process I should follow for this request.

Thank you for considering my application.

Kind Regards,
[Your Name]

Alternative Paths to Conference Participation
Should budget constraints pose a hurdle, consider alternative avenues such as speaking engagements (our Call for Papers opens in the early autumn), volunteering, sponsorship opportunities, or leveraging early bird discounts for personal ticket purchases.

Proactive Planning
For future conferences, presenting an early business case can improve the chances of approval when budget cycles refresh.

In conclusion, these guidelines and the provided email template, from a managerial vantage point, are designed to streamline the approval process and enable team members to benefit from enriching conference experiences. I encourage you to adapt and employ this approach, and share your outcomes with the community.