Iterative Persona


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How can you help everybody in your team understand the customer, especially if you’re not sure yourself? Persona...

Using Landing Pages to Prove Business Value


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There is nothing so useless as doing efficiently, that which should not be done at all””. –Peter Drucker If...

User testing on a shoestring


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  Testing whatever you’re working on with real users is one of the best ways to uncover design issues...