Customers Lie: How to find out what customers really want

Friday
15:15 - 15:59

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Customers Lie: How to find out what customers really want Asking customers what features they want is tricky business...

Be The Naturalist! Or: I’m Sorry, Your Mum Is Not a Valid Test Participant

Friday
10:30 - 11:14

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Be The Naturalist! Or: I'm Sorry, Your Mum Is Not a Valid Test Participant If you want understand how...

Building an MVP sounds simple, so why do so many organisations struggle and what are the common factors of excellent MVP design?

Thursday
15:15 - 15:59

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The goal of an MVP is to build just enough of something to quantifiably test a business assumption...

How to bring your personas to life without needing an exorcist


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Are User Personas haunting you? Does your team have trouble using personas because as they seem too intangible?...

Running Killer Workshops without killing yourself


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Good workshops are invaluable to companies and teams while bad workshops can be demoralizing and a waste of...

UX and A3 Thinking: User First Problem Exploration


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Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a...

How to do effective research in an irrational world


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Agile research and discovery phases rely on observing and speaking to real users about their real behaviour. Just...

Iterative Persona


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How can you help everybody in your team understand the customer, especially if you’re not sure yourself? Persona...

Using Landing Pages to Prove Business Value


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There is nothing so useless as doing efficiently, that which should not be done at all””. –Peter Drucker If...

User testing on a shoestring


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  Testing whatever you’re working on with real users is one of the best ways to uncover design issues...