More about Jeff Gothelf...
Jeff teaches executives and teams (through advising, workshops, keynotes, coaching and books) to focus on their customers, learn from their mistakes and create an Agile culture that continuously improves their products and services and the way they work.
Jeff says “I’m excited to partner with executives and companies looking to improve not only their products but the culture that builds them.”
We’re looking forward to Jeff’s keynote presentation and he represents our commitment to the continued development of the product design and management series of talks that feature at Agile on the Beach every year.
Jeff Gothelf is talking about
Outcome-based product planning
Roadmapping is a flawed concept in the age of Agile. Maps, by their definition, are linear and we don't build linear products and services any more. We build continuous systems. Nevertheless, we have to be able to create and provide some plans for our teams, leaders and customers to set expectations about the ongoing improvements and future of the services we build. How do we communicate that effectively in a continuous world? How do we ensure the voice of the customer is included in these plans?
In this talk, Jeff Gothelf will discuss the concept of outcome-based product planning. Using specific examples and detailed tools, Jeff will show how taking a customer-centric look at product strategy and creating continuously improving plans ensures the teams maintain their agility, customer-focus and ultimately, the success of their product.