Matt Hosking

Harbour Technology Ltd

Product Management (F) 2020
Product Management (F)
Friday 10.30 - 11.15

Session type: Workshop (without computers)

From Chasm to Kano – an introduction to product thinking

It’s all very well asking a new product owner to think up a feature-set and put it in a backlog or dream up a good proposition, but what makes a product ‘good’?

This session explains some of the thought patterns that must be considered to advance a product in a marketplace and then describes some powerful methods that will help you decide whether to implement specific features or functions, and how soon. This talk will help people outside the sphere of formal product management get a sense of what to think about to build and market a solution, and how to approach and prioritise real customer needs.


Matt started out in project management back in the 90’s working in Capital Markets and by 2003 had delivered some of the first “Agile” built financial web platforms in the UK using small cross-functional teams, short iterations and XP techniques.

Matt then moved to freelance work in 2004 and spent time working with the Security Services, the Military, and with Boeing on the 787 Dreamliner programme. In 2009 Matt lead a small cross-functional team to successfully deliver one of the first Agile designed data-warehouses in the UK and since then has helped clients such as the BBC, Fidelity, William Hill and Vodafone in delivering Large-scale Agile Programmes.

In recent years Matt has been coaching Agile and Lean practices and principles across the UK and Europe and works with some of the leading Agile consultancies in the country.


  • Feature usage of typical whole products - what does yours look like? (source: Standish Group)

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