Marcel Britsch and Neha Datt
Equal Experts Ltd and Equal Experts
Bonus Track (K)
Friday 14.00 - 16.00
Session type: Workshop (without computers)
Session level: Intermediate
Successful project discovery
One of the most important aspects of successful delivering a project are solid foundations. Foundations in the sense of understanding goals (what do we want to achieve) and constraints (what is the context we have to operate in). This session provides a very hands-on description of how to structure and run such a brief, focused, up-front discovery phase.
Marcel Britsch - biography
Marcel Britsch is an independent digital consultant, product owner and business analyst. Born in Germany, he has been living and working in London for over 18 years. He has worked with creatively and technically focused agencies and all sorts of clients across a wide variety of industry sectors including retail, automotive, finance, medical and energy.
He believes that project success is strongly linked to happy teams, value-focused decision-making and fast feedback cycles. As part of his role, he is passionate about finding the best tools and techniques to optimise team culture, ways of working and solution design.
He considers projects that follow classic waterfall/big design up-front practices to be too likely to be doomed to go anywhere near them, and will also stay away from transformation projects that are solely based on coaching. But he has and will happily help organisations transform via practical involvement and by example.
Outside of work, Marcel is interested in sci-fi and comic books, Theravada Buddhist meditation and number theory. He is currently working with Equal Experts, and can be best contacted via thedigitalbusinessanalyst.com.
Neha Datt - biography
Neha’s role as a product manager, trainer and coach is focused on bringing a people-centred approach to designing business strategy, delivering products and shaping organisational culture.
Her focus on people – while working within highly technical areas – is the result of over 15 years’ experience in designing and delivering intentional user experiences across a wide range of industries.
A strong advocate of lean, modern agile and service design, Neha helps organisations of all sizes – from startups to enterprises – to build products and teams that make a real difference to people.
Neha is a director of Mercurial Phoenix, a new venture studio and consultancy based in London, and a member of the Equal Experts network. She also finds it strange to write about herself in the 3rd person.
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