Andy Kemp, Suzanne How and Chris Brown

Equal Experts and Department of Health & Social Care

Product Design (F) 2019
Product Design (F)
Friday 11.30 - 12.15

Session type: Lecture
Session level: Intermediate

Re-designing a service for vulnerable users in a digital age

Session slideshow

Healthy Start is a Government scheme that helps eligible families on low incomes to eat healthily, by providing vouchers to buy vegetables, fruit, milk and infant formula. A small team is redesigning the service from the ground up by digitising the service and changing policy, legislation, operations and how the service interacts with multiple stakeholders. Our talk will cover how we are designing for the unique needs of our (often extremely vulnerable) users, as well as those of retailers.

Andy Kemp - biography

Andy has been working in Agile and product driven environments over a decade, mostly as a consultant.

Currently a Partner at Equal Experts, focussed on Product Management, Engagement Management and Social Impact work. He likes to spend most of his time in South Wales and the South West of England.

Suzanne How - biography

Suzanne How has worked for the Department of Health and Social Care for nearly 10 years in a variety of roles. In the last couple of years she has been working in the policy team on the Healthy Start Service. As part of Government’s ‘digital by default’ agenda, the service is being digitised in a number of ways to make it more flexible and convenient for its users – many of which are vulnerable. Suzanne is the Product Owner for the ‘help to buy healthy foods’ beta project.

Chris Brown - biography

Chris is a UX & Product design and research consultant with over 15 years experience working with some of the UK’s biggest brands. With a creative background Chris’ passion always lies in bringing simplicity and delight to how humans interact with technology.


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