Mark Cruth

Teal Mavericks

Bonus Track (K) 2019
Bonus Track (K)
Thursday 10.30 - 12.15

Session type: Workshop (without computers)
Session level: Intermediate

Let Me Tell You A Story: The Power of Storytelling in Product Design

Session slideshow

Picture the last time you were told a great story about change…how did it make you feel? Were you inspired or moved to action? As Product Designers, storytelling is critical in how we create experiences for our users. During this interactive tutorial you will learn how to construct a powerful story based on the work of great storytellers like Stephen Denning, Walt Disney, Steve Jobs, and many others. So gather round everyone and let me tell you a story…


Mark Cruth is the Founder and a Transformation Coach at Teal Mavericks, a company focused on helping people find creative ways to reimagine the way the work. An Agile advocate since 2009, Mark has made it his mission to inject the values and principles of Agile into everything he does. His deep knowledge in Agile and team dynamics stem from his diverse experience supporting transformation and value delivery as an Agile Coach, Scrum Master, and Product Owner across several different industries, including Manufacturing, eCommerce, Big Data, and FinTech. When not heads down in the latest book on self-management or deep in conversation with a team, Mark can be found reading one of his favorite sci-fi novels (specifically anything by Brandon Sanderson) or playing with Legos with his kids.


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