Nicola Rushton

Product Management (F) 2019
Product Management (F)
Thursday 15.15 - 16.00

Session type: Lecture
Session level: Intermediate

Bring the team along for the ride (Why products are better when Agile teams do research together)

When’s the last time you talked to one of your users? Okay, when’s the last time one of the engineers did?

Everyone in an Agile product team makes decisions every single day that affect the end user. Whether they’re a PM, a Designer, an engineer, or someone else – they’re making decisions for the users. Those decisions are better when the individual has empathy for the humans who use the product. What’s better for building that empathy than being part of research?

In this talk, I lay out a simple and accessible way to include whole teams in research, without affecting productivity. I share specific stories of how it looks when it’s ideal, and how to get there. Hint: being truly Agile is important.


Nicola is a senior product design consultant, creative generalist and lifelong learner. She loves to help teams be lean and bake design and research into the product process so that they never lose focus on the user. She leads design sprints to create validated, well researched products that get into user’s hands quicker.

Previously from Pivotal Labs, Atlassian, and with ten years experience in design, Nicola is now a full time freelancer and digital nomad.


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