Allan Kelly

Allan Kelly Associates

2019: On Tour - Birmingham Tech Week
Business and Products

Agile, Digital & the new business heuristics

The digital revolution has two parents: Gordon Moore’s eponymous Law and Agile Software Development. And digital is shaping up to be bigger than both of them.

Digital businesses need agile approaches if they are to harness the full power of technology while staying customer focused. Agile principles, working software, collaboration, customer focus and rapid iteration are equally the principles of digital business.

In this presentation Allan will explore the common threads linking Agile and Digital and explain why succeeding as a digital business needs Agile. He will also discuss what can digital learn from agile and some of the socio-economic challenges facing the digital world.


Allan inspires digital teams to effectively deliver better products through Agile technologies. He believes that improving development requires a broad view of interconnected activities. Most of his work is with innovative teams and smaller companies – including scale-ups; he specialises in product development and engineering.

He is the originator of Retrospective Dialogue Sheets, Value Poker and Time-Value Profiles. Allan is the author of the perennial essay: “Dear Customer, the truth about IT” and several books including: “Xanpan – team centric Agile Software Development” and “Business Patterns for Software Developers”. He is currently completing “Continuous Digital”.