Claire Eason-Bassett and Rachel Picken

Mackerel Sky Events and AgilePR

Agile Practices (K) 2018
Agile Practices (K)
Friday 11:30 - 12:15

Session type: Lecture
Session level: Suitable for all

The Agile Guide to Life

Session video

We all know that Agile has valuable application beyond software and in this session, we will share our experiences of applying Agile to life as business leaders, as parents, as partners and for ourselves.

We have found that taking an Agile approach to Life is enabling us to do things differently, make better decisions and enjoy life with all it’s foibles, challenges and delights. Such as dealing with G cutting his own hair…. And with an underperforming member of the team…. And finding a new boyfriend…. And creating new ways of generating work through collaboration.

Claire Eason-Bassett - biography

As Executive Producer at Mackerel Sky Events, Claire has developed and delivered hundreds of events.

Most notably, she has been the Event Lead for Agile on the Beach (Best Agile Event 2016) since its inception. She also holds a BSc in Mathematics, specialising in decision theory, and an MBA.

Claire and her team have been implementing Agile in the business for the last 6 years, exploring how it works for a non-software business with highly flexible and changing teams.

Rachel Picken - biography

Rachel Picken is a Chartered PR practitioner, journalist and trainer. She starting exploring Agile in 2012 by applying it to PR planning. Her work focuses on communications strategy, integrated campaigns and evaluation.

Rachel developed the training course Agile Project Management for PRs with the Chartered Institute of PR, and is also the UK feature writer for Scrum Alliance magazine, Agile Vox. She now works with PR and marketing teams both in-house and through courses to explore the potential for Agile in campaign planning.

In 2017, she won Outstanding Independent Practitioner for South of England & Channel Islands with the CIPR PRide Awards. She is also chair of the CIPR South West committee.



Speaker Profile


Speaker Profile