Becki Hyde


Product Management (F) 2018
Product Management (F)
Thursday 10:30 - 11:15

Session type: Lecture
Session level: Intermediate

Making the Jump from Design to Product

Session video

Session download

Download the session document here

A background in design provides a meaningful foundation for product managers, particularly in today’s consumer-driven software world. I’ll share my experience making the transition from design to product management, and share how my team uses the philosophy of Balanced Teams to deliver quality software and collaborate effectively using lean and agile methodologies.


As a Digital Product Manager within the Digital Experience Center at Humana, I work with a lean, agile team to create excellent digital user experiences for Humana’s consumers. We focus on the consumer, ship early and often, and believe in continuous iteration and validation of our products. My role is as much about empowering others and transforming the way our company delivers products as it is about making sure those products are validated, consumer- focused, and delivered with the greatest speed and quality we can muster.

I’m also a coordinator of Louisville’s IxDA, a group dedicated to growing and strengthening our local user experience and interaction design community, a role that led to the opportunity to co-chair the 2016 installment of Midwest UX, a sold-out conference that brought together experience designers, interaction designers, and anyone interested in the field of user experience for three days of workshops, talks, and social events.



  • Join me on March 25th for ProductTank Louisville! I'll be talking about Balanced Teams and the magic of cross-disci…

Speaker Profile