James Routledge

Lean Cup

Product Management 2018
Product Management
Thursday 11:30 - 12:15

Session type: Workshop (without computers)
Session level: Suitable for all

Becoming Customer Focused (Workshop) – Learning to Listen

An intense 45-minute workshop covering the basics of customer development as taught in London’s Accelerators. You’ll learn how to interview, build questions and adopt your customers’ language; 20 minutes for tuition and then 25 minutes of games and building an interview you can take away to use once you’re back in the office.

You can use these internally and externally to get insight out of 90 seconds, stakeholder, customer or annoying boss. – Basics of interview technique (open versus closed questions etc) – Cognitive Biases – Aspirational versus Experience driven Stories (stopping your customers lying to you) – Game: Talking about your last holiday (Goals, Pains, Problem Solving behaviours)


James currently works alongside innovation consultancies across Europe assisting them with innovation programmes along with teaching lean product and service delivery bringing ideas to market in six weeks or less. Recently he built the Masters innovation programme for Hyper Island which launched in 2017. It had registered attendees from Apple, Google and Disney.

When not working with corporates on innovation, James works inside the world’s top accelerators, Microsoft Ventures and Ignite. 70% of his time is spent with their companies and cohorts, helping them scale GoToMarket and Products/Services. The other 30% is spent speaking at and working for the companies in San Francisco identifying their most effective approaches and lean innovations, which he brings across to unlock in his European clients. James’ most recent public keynote was in Mind The Product, the world’s largest product community on Pricing Strategies and Behavioural Economics.



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