Özlem Yüce

Product Management (F) 2017
Product Management (F)
Thursday 11:30 - 12:14

Session type: Lecture
Session level: Suitable for all

Value and Urgency: The Power of Quantifying Cost of Delay

Most organisations don’t suffer from a lack of innovative ideas, they suffer from not being able to quickly pick the best of what turns out to be a bad bunch. Thanks to the consumerization of IT and software eating the world this is getting worse. Innovation and software development is already synonymous in most organizations. As Jack Welch says: If you are not moving at the speed of the marketplace you’re already dead – you just haven’t stopped breathing yet. So how do we improve the way we prioritise to ensure that we’re delivering value quickly and not wasting our precious capacity to innovate? Since economics is all about scarcity, we can turn to economics to help us quickly discover, nurture and speed up the delivery of value. This session examines how a Fortune 500 company used Cost of Delay across a $100m portfolio to: 1. Improve Prioritisation – by using CD3 (Cost of Delay Divided by Duration) 2. Improve Decision-making – by making the economic trade-offs visible 3. Change the Focus – from efficiency and cost to speed and value

Value and Urgency: The Power of Quantifying Cost of Delay    Özlem Yüce


Ozlem is a passionate, highly skilled and knowledgeable product development consultant who leverages modern management principles, practices and methods. She has over 15 years experience working in product management and software development, working with senior executives, stakeholders and teams. By influencing the way people think and act in the complex environment of product development, she enables organisations to innovate faster.

Ozlem has a proven track record of helping teams quickly deliver value while also improving quality, making lasting and measurable improvements in the way they work. She regularly speaks at international conferences and recently co-authored an IEEE paper on the use of Cost of Delay as a prioritisation framework at a Fortune 500 company.

The paper and her work at Maersk was referenced in the best-selling book in the Eric Ries Signature Series: “Lean Enterprise – How High Performance Organisations Innovate at Scale”.


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