Allan Kelly

Allan Kelly Associates

Agile Business (L) 2017
Agile Business (L)
Thursday 11:30 - 12:14

Session type: Lecture
Session level: Intermediate

Planning for Value

Agile or waterfall?

Which feature first?

Which feature do we do next?

Answering these questions becomes a lot easier if we consider value rather than cost. After all, there is always someone, somewhere, who will offer to do it for less – but will they deliver the same value? Once you get onto the value side of the equation deadlines become elastic. Cost-of-delay shows how different delivery dates result in different returns. Postponing high value work and building something less valuable first can actually increase total value. In this presentation we’ll take a quick swing through cost-of-delay, introduce time-value profiles, show how applying “best before” and “use by” dates to your backlog items can help you maximise the value delivered and of course estimate value. Finally, we’ll turn to end-dates, and why how value estimates rather than effort estimations can help determine completion dates.

Planning for Value Allan Kelly



Allan inspires digital teams to effectively deliver better products through Agile technologies. He believes that improving development requires a broad view of interconnected activities. Most of his work is with innovative teams and smaller companies – including scale-ups; he specialises in product development and engineering.

He is the originator of Retrospective Dialogue Sheets, Value Poker and Time-Value Profiles. Allan is the author of the perennial essay: “Dear Customer, the truth about IT” and several books including: “Xanpan – team centric Agile Software Development” and “Business Patterns for Software Developers”. He is currently completing “Continuous Digital”.