Ralf Jeffery and Ralf Jeffery

Equal Experts

Product Design 2017
Product Design
Thursday 15:15 - 15:59

Session type: Lecture
Session level: Suitable for all

Building an MVP sounds simple, so why do so many organisations struggle and what are the common factors of excellent MVP design?

The goal of an MVP is to build just enough of something to quantifiably test a business assumption or hypothesis. Traditionally, businesses approach new product development by spending substantial time and money researching, developing and building the final product. Even more time and effort is then spent marketing it to their target market. It’s go big or go home! Lean Startup principles advocate a different approach; build the simplest version of the product or service that you can and get in front of your target market group as fast as possible. Watch them use it. Listen to their feedback. Then improve or change. Most organisations when confronted with this approach understand the logic and benefits of an MVP. Why then, do so many struggle to execute successfully? This talk discusses the principles of MVPs and the diverse ways in which they can be executed, illustrating with success stories. It discusses the common barriers encountered within organisations when creating an MVP, and highlights how they can be overcome from the perspective of each key stakeholder group. Finally, drawing upon personal experience of working on agile projects within financial services, ecommerce and telecoms organisations, both large and small, discussion is made as to what factors are necessary for excellent MVP design.

Building an MVP sounds simple, so why do so many organisations struggle and what are the common factors of excellent MVP design?  Ralf Jeffery

Ralf Jeffery - biography

Ralf Jeffery is currently a Senior Consultant Business Analyst at Equal Experts, an award-wining agile consultancy, specialising in simple software solutions for big business challenges. With over 20 years experience delivering enhanced digital user experiences for organisations such as O2, Visa, World Pay, Coutts and Argos, Ralf is passionate about devising new solutions to drastically improve user experience (UX) and ultimately deliver business value. Ralf is a certified scrum master and ISEB practitioner. With a background in digital agencies and consultancies, as well as being a company owner himself, Ralf understands the perspectives of key stakeholders groups – winning their confidence through delivering advanced digital vision and technical solutions to drive additional revenue streams. He is operationally and commercially astute with high levels of business acuity and really enjoys building strong teams and delivering successful solutions. Ralf is an experienced speaker and facilitator, know Equal Experts

Ralf Jeffery - biography

Ralf Jeffery is currently a Senior Consultant Business Analyst at Equal Experts, an award-wining agile consultancy, specialising in simple software solutions for big business challenges. With over 20 years experience delivering enhanced digital user experiences for organisations such as O2, Visa, World Pay, Coutts and Argos, Ralf is passionate about devising new solutions to drastically improve user experience (UX) and ultimately deliver business value. Ralf is a certified scrum master and ISEB practitioner. With a background in digital agencies and consultancies, as well as being a company owner himself, Ralf understands the perspectives of key stakeholders groups – winning their confidence through delivering advanced digital vision and technical solutions to drive additional revenue streams. He is operationally and commercially astute with high levels of business acuity and really enjoys building strong teams and delivering successful solutions. Ralf is an experienced speaker and facilitator, know Equal Experts