Michael Rawling
Unruly.co
2017
Product Design (F)
Friday 10:30 - 11:14
Session type: Workshop (without computers)
Session level: Suitable for all
Be The Naturalist! Or: I’m Sorry, Your Mum Is Not a Valid Test Participant
Be The Naturalist! Or: I’m Sorry, Your Mum Is Not a Valid Test Participant
If you want understand how a Lion hunts, don’t go to the Zoo, go to the Savannah.” User Research is one of the cornerstones of UX but the sheer volume of techniques around, combined with jargon and ‘silo’d’ teams often means the fundamental goal of uniting approaches like UX and Agile always seems beyond reach: – To bring together (an understanding of) the people who use a system with those who actually create it.
Be The Naturalist! Or: I’m Sorry, Your Mum Is Not a Valid Test Participant Michael Rawling
Biography
Head of UX
Michael Rawling is the Lead Product UX at Unruly Media, a social media video company and part of the News Group. Mike’s professional experience in UX, design and development dates back to 1998 and since then has explored new ways of more effectively realising the massive potential that technology offers and that each product starts with. He has consulted on, designed, engineered and led such teams and initiatives round the globe for Konami, Wiley Publishing, UK’s National Lottery, Tesco.com, LoveFilm and Granada/ITV-UK and Toyota. Mike is @hedshot on Twitter & Flickr and takes a lot of photos (michaelrawling.com ) https://twitter.com/theuxcoach