Product Design (F)
Session type: Workshop (without computers)
Session level: Suitable for all
User testing on a shoestring
Testing whatever you’re working on with real users is one of the best ways to uncover design issues and it doesn’t have to be expensive. Anyone involved in the design and development process for a product or service can run effective user tests if they follow some simple guidelines. This workshop will show you how.
Testing with real users is a fantastic way to inform the design process for products and services. You can test just about anything at pretty much any point in the lifecycle of a product and learn loads doing it.
User testing can also be a great ‘gateway’ tool for bringing users into the design process. Get folks on your product team to watch a user trying to complete basic tasks with your thing and they’ll not only be stunned and enthused into fixing things, hopefully they’ll also be encouraged to get users at the centre of the design process (where they should be).
And what’s more amazing is that anyone on the team for your thing can run user tests. They don’t need to be expensive, time-consuming and difficult, they can be quick, cheap and easy. There are a few simple guidelines for user tests which apply to cheap, guerrilla tests as much as they do to expensive tests in lab.
This workshop will explain the benefits of user testing and move quickly into showing you how to plan, organise, and conduct a user test and how to share what you learn with your team. You’ll learn how and where user testing can be used, how you can incorporate it into your project methodology, and how it fits alongside other techniques for bringing users into the design process. Low budget tools for capturing, analysing, and sharing user tests (including those on mobile and touch devices) will be discussed. As it’s an interactive workshop, there will be some exercises to get you planning and conducting a user test. There will also be some discussion of what you might get if you take user testing into higher budget territory with participant recruitment, user testing labs and eye-tracking (and why you probably don’t need to).
User testing on a shoestring – Dan Goodwin, fffunction SLIDES
Dan is the user experience director at fffunction, a user-centred design agency in the South West of the UK. With a background of fifteen years experience in agency and in-house software and web development, he is an all-rounder with strong technical and people skills in addition to user experience. He loves user research and bringing users and empathy for them into every step of a project.
Dan loves the sea and gets in it or near it whenever he gets the chance. He likes good coffee, good beer, and good and bad flapjacks.”