Marc Heasman


Agile Business (L) 2016
Agile Business (L)

Session type: Lecture
Session level: Suitable for all

Being Agile: business survival essentials


Being Agile: business survival essentials – Marc Heasman, Kainos

The world of business is changing faster than ever. Digital start-ups are re-shaping long established industries with innovative business models and services that better meet customers’ needs. Companies that fail to respond to the challenge are falling by the wayside, with many high street names amongst the list of casualties.

This talk will discuss the drivers for digital transformation, including the use Agile to achieve the business flexibility required in the digital age. Highlighting the increasing use of mobile, it will outline the changing expectations of customers in how services are delivered and illustrate the impact on those businesses that have failed to respond. Identifying some of the dramatic shifts in market competition seen across many industries, we will discuss the imperative for digital transformation. Then, drawing from the practices of some of the world’s most successful digital businesses, we will describe the key features now increasingly essential to business survival, covering:

–         Customer focus
–         Service agility
–         Data exploitation
–         Technology maximization
–         Systematic innovation
–         Digital skills
–         Experimental culture

At the end of the session, participants will have the opportunity to reflect on their own businesses and how they are using Agile to achieve broader digital transformation.

Digital technologies are not only radically changing how services are delivered, but they are fueling changes to customer demands and opening markets to new competition. Adopting an Agile approach to software development is one way in which organizations can increase their flexibility and respond to these changes, but on its own this isn’t enough. This talk will explore the drivers and features of digital transformation needed to survive in today’s ever-changing business landscape.


Marc is a leader in digital transformation and has a strong background in public service strategy and delivery. Having led Agile development on one of the Government’s 25 exemplar digital programmes, he combines practical experience with academic study from the Academy of Digital Business Leaders. He joined Kainos in September 2015 and is currently supporting DVSA’s digital transformation of its MOT Testing Service.

Kainos is a high growth, UK-based provider of IT services, consulting and software solutions. The Group specialises in the development of digital technology solutions; software design and agile software development; automated testing services; technology support services; and related ancillary services such as project management, all provided across multiple sectors.