UX and A3 Thinking: User First Problem Exploration – Cat Swetel, Tidal River & Mike Caponero – Product Design 2016

UX and A3 Thinking: User First Problem Exploration – Cat Swetel, Tidal River & Mike Caponero

Intermediate

Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a solution to a problem that doesn’t exist? A3 Thinking (pioneered by Toyota) is a method for problem exploration and validation that can mitigate the risk of delivering unneeded products and features by helping to identify, explore, and validate problems and solutions.   

Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a solution to a problem that doesn’t exist? Has your team ever felt the features you developed were treating symptoms without ever really identifying users’ underlying problem?

A3 Thinking (pioneered by Toyota) is a method for problem exploration and validation. It can mitigate the risk of delivering unneeded products and features by helping to identify, explore, and validate problems and solutions in a disciplined manner. During this workshop, attendees will learn how to use an empathy map, a common UX tool, to inform the A3 process, write great hypotheses, and design effective experiments. This workshop is ideal for those in a UX role or anyone working on an Agile team currently using personas or empathy maps.

Cat is an experienced lean and agile practitioner and coach. When not working, she enjoys hiking, reading feminist literature, and making jokes about Bitcoin.

Mike uses his instructional design skills to continuously improve and adapt trainings to effectively meet current clients’ needs and contexts by engaging participants in the active construction of knowledge of lean/agile principles in socially interactive and cooperative settings. He is a former science teacher and current college debt slave, holding a BS in Environmental and Organismal Biology and MAT in Science Education. Mike embraces the research-backed theories of education in which learners take an active role in the construction of knowledge through inquiry and experimentation; approaches which correspond to the core principles of the improvement and coaching kata of TPS and PDSA/A3 problem solving approach.