Tag Archives: marketing

Agile Marketing: The Incomplete Guide – Gez Smith – Agile Business 2016

Agile Marketing: The Incomplete Guide  –  Gez Smith, Bunny Picnic Ltd

A great session from Gez Smith on Agile Marketing

For years, marketers have used up-front planning and specification to launch campaigns in a single big bang. This worked in predictable and well-understood environments, like TV and press advertising, but the Internet has now made marketing far more complex, fast-paced and uncertain. As a result, the old approaches often don’t work, and the answer may lie in agile.

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