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UX and A3 Thinking: User First Problem Exploration – Cat Swetel, Tidal River & Mike Caponero – Product Design 2016

UX and A3 Thinking: User First Problem Exploration – Cat Swetel, Tidal River & Mike Caponero

Intermediate

Has your team or organization ever delivered a fun, shiny solution, only to realize later it was a solution to a problem that doesn’t exist? A3 Thinking (pioneered by Toyota) is a method for problem exploration and validation that can mitigate the risk of delivering unneeded products and features by helping to identify, explore, and validate problems and solutions.   
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