Tag Archives: Agile

Smoothing the continuous delivery path – a tale of two architectures – Lyndsay Prewer – Software Delivery 2016

 

Smoothing the continuous delivery path – a tale of two architectures – Lyndsay Prewer 

 

Lyndsay Prewer    Smoothing the continuous delivery path – a tale of two architectures

Short synopsis: What makes Continuous Delivery easy and what makes it hard? Should it be all Scala, Docker and microservices, or is .Net, Windows and monoliths a safer bet? This session shares best practices and anti-patterns encountered by two teams, with very different architectures, both on their journey to successful continuous delivery.

Bio: Lyndsay is an Agile Delivery Consultant. He’s spent the last twenty years helping developers, teams and organisations improve their software delivery. He’s currently consulting for Equal Experts, at HMRC, on the delivery of HMRC’s new Gov.UK digital tax services. He speaks regularly at European conferences (Agile Cambridge, Agile Testing Days, Agile Lean Europe) and London Meetups. For more information, check out lyndsayp.com.

Long synopsis: Continuous Delivery is gaining recognition as a best practice. It’s in use by many leading organisations, including NetFlix, Amazon and Etsy. It’s a proven way of reducing risk, reducing time to market and increasing a team’s agility. Despite these benefits, adopting and improving it is challenging. This is the story of how two very different teams successfully practice and improve Continuous Delivery. Both teams were sizeable (more than five features teams) and mature in their use of agile and lean practices. One team chose Scala, mongodb, Docker and microservices, on a greenfield project. The other faced the constraints of legacy code, .Net, MySQL, Windows, and a monolithic architecture. This session shares the best practices and anti-patterns encountered by the two teams, looking at those common to both, and those that were specific to each team’s own context.

 

Facebook Twitter Email

Agile Marketing: The Incomplete Guide – Gez Smith – Agile Business 2016

Agile Marketing: The Incomplete Guide  –  Gez Smith, Bunny Picnic Ltd

A great session from Gez Smith on Agile Marketing

Agile Marketing: The Incomplete Guide – Gez Smith. Bunny Picnic Ltd –  Slides

 

For years, marketers have used up-front planning and specification to launch campaigns in a single big bang. This worked in predictable and well-understood environments, like TV and press advertising, but the Internet has now made marketing far more complex, fast-paced and uncertain. As a result, the old approaches often don’t work, and the answer may lie in agile.

Based on Gez’s research at Bristol University and 10 years experience of using agile in marketing and comms environments, this talk looks at how agile can be used in marketing, and the potential blockers to making it a reality.

The history of modern marketing and communications can be traced back to the end of World War II, the same time as big waterfall style approaches to delivering projects were being developed in the military, construction and space industries. It seems no coincidence that marketing has been a linear, waterfall-based industry ever since, full of hierarchy, personal opinion, subjective awards and big bang launches. There’s even a whole army of people in marketing departments called ‘planners’.

This was fine when marketing was happening in a stable and predictable environment, with few new channels emerging, and customers consuming your marketing in places you could predict. In the last 10 years though, the rise of digital and the Internet has caused dozens of new channels to emerge, and caused customers to become your media suppliers through sharing your content on social media, all at a much faster pace of change than ever before. On top of this, the rise of mobile means your customers could be consuming your marketing anywhere at any time, and the rise of big data means you can finally target and understand customers to huge degrees of detail and complexity.

Faced with this new complex, fast-paced and uncertain marketing environment, I believe marketers need to adopt the agile mindset software developers have been using to deal with these issues for years. But how does agile work in marketing? If all the agile frameworks are for software development, which one should marketers choose? Do marketers need to invent a whole new framework? Besides, how do you get an industry that always puts the best spin on things to begin to celebrate failure when failing fast?

It seems clear that marketers and communicators moving into digital need to adopt agile. It’s not yet at all clear how they should do so.

agile marketingGez is a Certified Scrum Master and Certified Scrum Professional who has been working with agile and scrum for over 10 years, for clients including 10 Downing Street, the BBC Trust, Lloyds Banking Group and Glastonbury Festival. After two years postgraduate research into agile at Bristol University, from the perspectives of strategy, organizational change, leadership and marketing, in early 2016 he published his second book, titled “Agile Marketing: The Incomplete Guide”. You can download for free from www.bunnypicnic.co.uk/book.

Facebook Twitter Email