Category Archives: Media

New event website launched for Agile on the Beach 2017

For our 2017 event we are delighted to launch our new website at

With our new event focused site we aim to provide a better experience for our delegates attending.  The new site features easier online booking facilities, an online community to connect with other attending, as well as a full app enabling delegates to review conference sessions and schedule their own personal schedule.  On the day the app offers online check in and direct comms with our team as well as additional information to make your experience as enjoyable as possible.

The new site and app also offers greater engagement for our sponsors and speakers and give us feedback and statistics that will enable us to continuously deliver and improve our conference for you.

Our existing site here under our .com address will remain active becoming an archive of resources from previous events including videos, slides, articles and other media as part of our commitment to support the growing global agile community.


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Photos 2016

We are delighted to share our official photos from Agile on the Beach 2016

Thanks to for capturing our event so brilliantly!

you can also find the photos on

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Students challenge perspectives of Cornish tech sector at Agile on the Beach

Agile on the Beach were delighted to display Falmouth Students work at this years conference who have been working on a project to challenge the perspectives of the tech sector here in Cornwall.

The work is the outcome of a collaboration project between Software Cornwall and Level 2 Falmouth University BA(Hons) Graphic Design students to brand and promote Cornwall as the UK’s Silicon Valley

The short video provides an array of the work produced by students as part of their degree course as a collection of initial ideas for branding and advertising, challenging perceptions of the sector and identifying innovative and distruptive ways to help raise the awareness and image of the growing and diverse tech community in Cornwall.

Branding Digital Cornwall

Software Cornwall hope to secure funds and work collaboratively to take the project further.  If you would like to collaborate or get involved with the next stages of the project please contact

Thanks from our community go to Lecturer Darren Whittington for his lead on this innovative project and to the students for their brilliant and inspiring work.

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Media Content, Blogs and Photos 2016

Thank you to everyone who has shared their media, notes and reflections of Agile on the Beach 2016

We will collate as much of this content as possible here for you to view and to help make it accessible to the broader community

if you have content you wish to share please email and we will post as much as possible.


Further videos will be released in batches over the coming months.

Agile on the Beach you tube Channel :


Keynote – Linda Rising

Video : Linda Rising 2016 Keynote

Linda Rising Keynote Slides


Rebecca Parsons

Keynote Rebecca Parson, CTO Thoughtworks

Video Rebecca Parsons Keynote


View more slides and videos from Agile on the Beach here

Software Delivery Track Videos posted 6/12/17


Tweetreach 2016 Report PDF TweetReach_agileotb2016

Over 1500 tweets again this year over 3 days, with a reach of 632k and 2.5mil impressions, an amazing level of interaction, sharing and collaboration, thank you all!


You can find the official photos for the conference

Photos 2016

or on our Facebook page please do feel free to use these professional photos, please do give a credit/link to , it is much appreciated.

Thanks to Toby Weller our photographer for capturing Agile on the Beach again this year

Thanks to all who have shared their photos this year, we will collate and share some of these, or you can find these under the #agileotb hashtag via please feel free to send dropbox/gdrive links to Belinda if you wish to add to the collection!

Blogs and articles

Thanks to all who have taken the time to write up their notes, thoughts and learning from agile on the beach, we will list these below, please do send to Belinda if you have content you wish to be added

Thanks to Dan Bryant from InfoQ for covering the event

Kainos Blog – High Tide Reflections of Agile on the Beach 2016 –

Blog by Becky Shaw, Project Manager

Gez Smith Video Blog Day 1 –

Gez Smith – Video Blog Day 2 –

Manifesto (@ManifestoLondon)
A packed first day at @Agileonthebeach! Here are 6 things we learnt… #agileotb

Manifesto Blog Day 2

Agile on the Beach Press Release

Software Cornwall – Disrupting Tech in Cornwall Video


Presentations will be added where received from our speakers to the 2016 line up page

2016 Slides & Video – Archive

speakers please send your links/slides to

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Tidal wave of tech visitors set to hit Cornwall

News Release

Tidal wave of tech visitors set to hit Cornwall

Cornwall gets ready to welcome delegates to global tech conference Agile on the Beach

Cornwall is getting ready to host one of the world’s most popular conferences in a specialist field of business and project management – Agile.

Agile on the Beach 2016 is now fully booked with 350 delegates arriving in Penryn for the two day event on 1 and 2 September.

The conference, now in its sixth year, features 55 expert speakers, presenting 50 sessions during the two day conference plus three evenings of socials and entertainment including a beach party and a chartered boat trip around the Fal estuary.

The event will host many from the local tech community including speakers from Cornish companies Bluefruit, fffunction and Headforwards, however, more than half will be visitors to the county.

Agile on the Beach co-founder and organiser Toby Parkins and director of local business Headforwards said: “The growth of Agile on the Beach has been phenomenal. It has become a highlight of the year for many in the local community and attracts many of the UK’s leading software development teams to visit year on year.”

This year’s keynote speakers are two women leading international research and practice in Agile, with Dr Rebecca Parsons and Dr Linda Rising both flying in from the USA.   This year the event has again attracted international private sector sponsors including Sky and CDK Global, and welcomes a host of speakers and sponsors from across Europe.

Attracting a broad audience with business owners, marketing professionals and team leaders speaking and attending.  With five tracks it reaches beyond the use of agility within the technology sector and explores its broader adoption across sectors and organisations.

Belinda Waldock, marketing and communications lead for Agile on the Beach and author of Being Agile in Business, said: “We’re very proud of our conference, it has put Cornwall’s tech sector at the heart of the global agile community.  We are delighted to host this unique event that showcases the strength and diversity of the international community and its work here in the county”

Details for 2017 are set to be announced at the conference with a move to the earlier calendar date of 6-7th July. Click to book

For a full programme of speakers and events please click here


Press release distributed on behalf of Agile on the Beach by Agile PR. For more information, please contact Rachel Picken,, 07989 695522.

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350 gather for biggest ever Agile on the Beach

350 gather for biggest ever Agile on the Beach

Last week Agile on the Beach, a global leading conference ran for its fifth year in Falmouth Cornwall. The biggest year yet, 350 agile professionals gathered to attend the 2 day conference and beach party. This successful Cornish Software and Business conference focuses on the development and adoption of the agile methodology for business growth and improvement and has grown year on year.

Originally funded through the European Union, the conference now independent attracts sponsors and delegates from across the UK and Europe as well as local organisations, engineers and business professionals. This year headline sponsors Plymouth University Computing sponsor the software craftsmanship track, alongside a broad range of local and international sponsors supporting the event.

As well as expanding its capacity the conference continues to push the boundaries of agile both within software development and more broadly to the wider business community with new tracks Agile Product Development and Continuous Development and Delivery, as well as its 3 core tracks Agile Software Craftmanship, Agile Business and Agile Teams.

Over 50 speakers shared their knowledge and experience this year with experts gathering in Cornwall from locations including New York, London and Berlin, as well as a strong line up of local sessions from local business experts from Bluefruit, Headforwards, Being agile in Business, Worlds Apart and Shelterbox.

Further information on the conference can be found at or via twitter at

Agile on the Beach Ltd

3-4 September 2015,

Venue : Performance Centre, Tremough Campus, Penryn

Media Photography :

Media Contact Belinda Waldock


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2015 Keynotes Announced!

Agile on the Beach 2015 Keynotes

We are delighted to confirm our keynote speakers for 2015 as Dave Farley on Continuous Delivery and Jenni Jepsen on Agile Leadership & Teams.   Both will join a variety of speakers discussing agile software, products, teams and business at the conferences new venue, the Performance Centre on the Tremough Campus near Falmouth on 3 & 4th September 2015.

davefarleyDave Farley – Continuous Delivery

Dave Farley is co-author of the Jolt award winning book ‘Continuous Delivery’ and one of the authors of the ‘Reactive Manifesto’. He has been having fun with computers for over 30 years. Over that period he has worked on most types of software, from firmware, through tinkering with operating systems and device drivers, to writing games, and commercial applications of all shapes and sizes.

He started working in large scale distributed systems about 25 years ago, doing research into the development of loose-coupled, message-based systems – a forerunner of MicroService architectures. He has a wide range of experience leading the development of complex software in teams, both large and small, in the UK and USA. Dave was an early adopter of agile development techniques, employing iterative development, continuous integration and significant levels of automated testing on commercial projects from the early 1990s.

twitter: @davefarley77

Jenni Jepsen - goAgileJenni Jepsen – Agile Leadership & Teams

Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm, where her focus is on helping people deliver the right product faster and at the same time create lasting change. While she is crazy about Agile methodologies, she is most interested in delivering value – no matter what the process.

By getting to the core of why Agile works and helping people thrive in the workplace, organizations become Agile – increasing motivation, effectiveness and transparency.  Jenni has written and spoken worldwide on how neuroscience can support successful transformations to Agile, and runs courses on Intent-based Leadership – which she sees as a perfect complement to Agile ways of working.

Follow Jenni on Twitter @jenniindk

In its fifth year Agile on the Beach 2015 will again include plenty of opportunity for socialising with the pre-conference pasty evening and the Thursday evening Beach party on Gyllyngvase beach, as well as the extended space in its new home at the Performance Centre at Tremough.

Recently ranked 3rd of over 100 global agile conferences in 2014, the conference continues to highlight the growing software and digital cluster in Cornwall.

Mike Barritt, Founding director of the not for profit event comments “The team are committed to ensuring that in 2015 the conference continues to discuss the latest emerging agile thinking and practices in software development, as well as explore how agile is gaining traction in areas such as leadership and management, and product design and development.”

Allan Kelly, Speaker organiser comments, “It’s fantastic to welcome Dave Farley and Jenni Jepsen to headline the conference this year.  Continuous delivery and agile leadership are key topics for many in the industry and I am personally looking forward to hearing them both in September”

Tickets are on sale for the conference with Mega Early bird prices until 31st March 2015 and can be secured via eventbrite

Call for Speakers Closing soon

If you would like to join Dave and Jenni and present at this years conference our Call for Speakers is currently open for submissions and closes on the 28th February.

This year we have 4 agile themes to the conference and we welcome submissions on how you have developed, adopted and experienced agile practices :

Agile Software
Agile Teams
Agile Products (including Lean UX)
Agile Business

We welcome all submissions to speak at Agile on the Beach 2015, please see the website for full details and a link to our submission form.

Submission deadline: 28 February 2015

Submit via our online form

Speaker package includes entry to the conference and beach party, a travel allowance and on campus accommodation during the conference, please see the website for further information, full details will be confirmed with those speakers selected.

follow @AgileOnTheBeach on Twitter –

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As British pupils and teachers are heading back to class with headlines amidst calls for coding to be taught to children as young as 5 years old, the timing is perfect for Agile on the Beach to be launching the world’s first design a degree course led by computer industry practitioners.

More information on this below in the official announcement. The Agile on the Beach team made up of agile, digital tech and innovation thought leaders from both Cornwall and across the UK would be delighted to share their thoughts on the role of agile in education. If you would like to speak with someone, please let us know. Or follow the social buzz at @agileonthebeach #AgileOTB



Falmouth, Cornwall, UK – 4-5th September 2014 –One of the UK’s leading agile conferences, Agile On the Beach kicks off today in Falmouth,Cornwall. The event has already beaten last year’s record for attendees at the Cornish technology event by 36% across the 2 day conference. The practitioner and real world experience driven industry gathering is focused on agile development and increasingly on the role of agile in the wider business context such as agile teams and agile product design.

Agile: Born in development; blossoming in business
Aside from the business keynote from Bjarte Bogsnes, VP at StatOil: Beyond Budgeting – an agile management model for new business and people realities. The role of Agile beyond the traditional software development arena is an increasingly core ground-braking theme within the rapidly growing sold-out event.

Putting the agile into Computing education: World’s first agile inspired degree
One exciting development within the event format is the world’s first practioner led “Design A Degree Programme” Session. According to Agileonthebeach founder, Toby Parkins this is a response to a specific industry plea, ”We hear from employers and industry all the time that the education system is failing to produce enough high quality IT graduates. So we thought let’s change that! So we introduce the session “What should a future computing related degree look like?” Which topics, skills or knowledge areas should be included? How can courses be even better designed/delivered to prepare students with the skills needed by industry?”

Why do we need the agile development of a Computing Degree course?  
The IT industry is developing very quickly. Unlike many most other subjects, a lot of new techniques and knowledge are created and developed within industry including by several businesses and people who are part of Agile on the Beach 2014. Examples include the Agile Manifesto itself, Test Driven Development, Behavior Driven Development, Selenium as well as, of course, many, many open source projects which play a part in developing how the industry works.
For the first year Agile on the Beach will be seeking ideas from delegates and bringing them together to produce a paper outlining this conference’s view of the future for computing degrees or further education. There will be a whiteboard in the main “coffee” room where post-it notes can be added to the board. There will also be a number of representatives from various educational institutions – Falmouth and Plymouth Universities, Cornwall and Truro & Penwith Colleges – around during the conference to discuss any views. Collectively we aim to pull together a diverse and varied range of views and ideas from specific knowledge areas to more practical application approaches that we feel should be part of the future. This will be published for Universities and colleges to use to help inform their course design as well as a vital resource document for Government specifically the Department for Education. The plan is then to review the content each year at the conference to continue the truly agile approach.

The Agile Audit: Crowd-sourced agile opinions will capture today’s agile landscape
This year, AOTB will also launch its first Agile Audit to provide a litmus test of agile opinions across the industry. Results of the Audit, will take place over the 2 days of the conference and online for those who could not make the sold-out agile event, will be announced next week.
The survey is online at: and all respondees are entered into a prize draw to win a ticket to next year’s conference.

So is there actually a beach?
Agile on the Beach takes place on Falmouth University Campus on 4th and 5th September with a party on Gyllyngvase beach, Falmouth on the evening of Thursday 4th September sponsored by IBM. Well it couldn’t be Agile on the Beach without a beach party, could it?

AOTB 14 was a sold-out event so mark calendars for next year’s dates: 3rd and 4th September.
Interviews with the AOTB team, photography and the results of the Agile Audit are available upon request.

Media contacts:
Rose Ross
07976 154 597
Belinda Waldock
07776 094 925

Agile on the Beach 2014 – Thurs 4th & Fri 5th September
2 Days, Cornwall UK, 40+ Speakers, 40+ Sessions, 4 Tracks, 2 keynotes, the IBM Agile on the Beach Party, Pasties for Wednesday night arrivals, Discussion Groups, Lightening talks and Expert Panels
Agile on the Beach is a two day business and technology conference in September.  Hosting 40+ UK and International speakers on the Cornish coast, with a fantastic beach party on the Thursday evening.
The conference explores 4 strands of agile adoption – Business strategy, Teams and Software Craftmanship. This year we welcome speakers on UX and Product Design in a fourth strand.
Perfect to evoke creative and technical thinking, enjoy time with the UKs leading thinkers in agile adoption and evolution.  Explore the latest agile and lean thinking in software craftmanship, teams and business.
Ample networking opportunities such as the IBM beach party and pre/post conference gatherings.
This conference brings together 300 software and business professionals to explore and discover what it means to be truly agile in business, from its culture to product development practices.
J. B. (Joe) Rainsberger, Canadian software development consultant and technology writer will be joining us at Agile on the Beach 2014 to deliver our Software Craftmanship Keynote and a bonus legacy code retreat
This year we are pleased to confirm that we will be running a 4th space at the conference with Product Design being the key theme on one day in this space.  We are delighted to welcome Melissa Perri of ProdUX Labs, Product Manager and UX Designer from New York City to headline our Product Design theme joined by Adrian Howard and Sophie Freiermuth who will be discussing UX (user experience).

Bjarte Bogsnes, Vice President of Performance Development at Statoil – Scandinavia’s largest company and author of “Implementing Beyond Budgeting: Unlocking the Performance Potential” will deliver a keynote speech at the Agile on the Beach conference. “Beyond Budgeting is about creating the agile enterprise. This is scaling agile in practice, using a language that executives understand and addressing their key concerns.”

Teams An absolutely fabulous line up in Agile Teams this year, we hope you agree with topics covered including; communications, leadership, people management, recruitment, performance management, pairing and estimation games.

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PRESS RELEASE : Agile on the Beach confirms Full house for Second Year

PRESS RELEASE : Agile on the Beach confirms Full house for Second Year

Agile on the Beach have announced for the second year running that tickets for the conference this September have sold out.  Despite expanding the conference capacity this year to 270, tickets have still sold out with 8 weeks remaining until the event.  The conference is now operating a waiting list should any places become available.

The conference has grown in all directions this year including a fourth stream and additional speakers and sessions.  The conference welcomes 43 speakers, delivering 42 sessions, over 2 days covering 4 key themes of Software Craftmanship, Business Agility, Agile Teams and Product Design.

The latest company to join the conference sponsors is IBM who will be the 2014 sponsor of the Agile on the Beach Party on Gyllyngvase beach in Falmouth.  The conference this year also facilitates a collaboration between the regions educational providers with Falmouth University, Plymouth University and Cornwall College working together to gain industry input to the design of related degrees.

Agile on the Beach

September 4-5th  2014
Twitter @agileonthebeach

Media Contact – Belinda Waldock


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Unique Cornish Conference expands in its Fourth Year

agile001Following 3 years of success, Agile on the Beach 2014 has extended their conference again this year announcing that forty leading experts and practitioners in Agile will be gathering in Cornwall to speak at the conference in September.

The scope of the conference this year has grown from 3 to 4 tracks.  The conference is maintaining their core Agile Software Craftmanship theme, as well as Business and Team themes, sewing Agile practices into business strategies, creating high performing teams, recruitment, finance and marketing.  A new fourth theme emphasises the growing Agile links with Product Design and User eXperience.

IMG_3368This leading Agile conference, now in its fourth year, has become a vital space in the development of Agile thinking both locally and internationally.  This year saw 150 impressive papers submitted by 100 leading Agile experts and practitioners which has led the conference to expand to accommodate more of the high quality submissions.  Speakers will be welcomed from Canada, New York, Germany, Sweden, UK and more.  Last year the conference sold out in July, attracting a balance of local and international software and business professionals, and already has 210 confirmed to attend this year.

The full programme for the 2agile056014 Conference in September is now published and includes sessions from global enterprises such as Statoil, Cap Gemini, Compare the Market and Thoughtworks, as well as case studies from practicing local adopters including MPAD, Grow Cornwall and Plymouth University.

Canadian software development thought leader J.B. (Joe) Rainsberger will deliver the opening keynote at the conference with International Beyond Budgeting expert, Bjarte Bogsnes of Statoil opening day 2

Mike Barritt, director of Agile on the Beach, said “Its brilliant that we have been able to accommodate more speakers and sessions this year, we simply had to make room, the quality of submission was so high.  We have really pushed the boundaries again this year to encompass the growing adoption of Agile as well as sustain our core software theme.  We are delighted to be close to sell out again this year so early and look forward to seeing everyone in September”

agileparty71Agile on the Beach returns to Falmouth, Cornwall on the 4th and 5th of September 2014. As well as the 2 day conference, the event also hosts a number of social events including a Beach Party on the Thursday evening and a pre-conference pasty supper for those arriving on the Wednesday evening.  Over 100 are  booked to stay on Tremough Campus, the conference venue, adding to an environment that brings people together and gives them an ideal creative thinking space to explore the latest Agile developments on the inspirational Cornish coast.

Early Bird tickets are currently available at £315 until the end of July from

on campus accommodation

campus accommodation as well as details on travel, accommodation and social events.

Agile on the Beach is sponsored by: Unlocking Potential, Oxford Innovation, Falmouth University, Plymouth University, Francis Clarke, Riverblade, Target Process, Adaptagility, Learning Connexions, UKNetWeb, MPAD, Business Cornwall, Mitchen & Grimshaw, Methods & Tools, Prima Bakeries, Software Strategy, INRStar & headforwards and we thank them for their contributions to the 2014 conference.

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