Category Archives: 2017

Agile on the Beach 2017 sold out for fourth year running!

Sold Out for 4th year running!

We are delighted to confirm Agile on the Beach 2017 has sold out reaching its target of 360 attending.  We are implementing a small expansion with extra studio space, some additional accommodation and a bigger boat allowing us to expand the conference to 400, please book soon to be sure of your place!

News Release

Global tech conference Agile on the Beach sold out for 4th year


Hundreds from the global agile tech community will be landing in Cornwall this July as the annual Agile on the Beach conference held in Falmouth sells out for its fourth consecutive year.

Organisers of the seventh Agile on the Beach have confirmed keynote speakers Diana Larsen from Oregon speaking on agile teams and James Grenning from Chicago on agile software delivery.

James Lewis, principal consultant at Thoughtworks, internationally renowned creative technology company will also be delivering the closing keynote at the conference.  As an exclusive extra session, Dan North, originator of Behaviour Driven Development will be joining James Lewis to present an exclusive double act.

Keynote speakers will join 45 speakers selected from over 350 submissions received to present at the award-winning conference this year.  Representing local to global, and micro to enterprise level organisations they will share their knowledge and experience with 360 delegates at the two-day event, taking place July 5-7 in Falmouth.

Agile on the Beach committee member Belinda Waldock said: “It’s absolutely fantastic to have sold out again this year so early.  With additional demand, we will now expand to a capacity of 400 with additional studio space and rooms on campus.  Over 75% of our speakers, and over half of our delegates join us from out of county so having accommodation available on campus again this year is ideal.”

Agile on the Beach will be welcoming experts from all over the world including Russia, Israel, USA, Germany, Netherlands and Romania, as well as many from UK cities including Cardiff, Manchester, Bristol, Leeds & London.

Belinda adds “Agile on the Beach is not just about software development, we look at ways businesses are using agile approaches to develop their teams, products and businesses too. We’re delighted to welcome speakers from banking, media and legal sectors this year to share their experiences.”

Agile is a project management methodology that grew from a community of software developers looking to work more efficiently, effectively and profitably through team working and collaborating with customers. It has since been adopted by many different organisations and sectors.

One of this year’s keynotes, James Grenning, was one of the 17 independent software practitioners who created the Agile Manifesto in 2001, a guiding set of values and principles still used across the agile community today.

This year’s programme will focus on four agile themes: Software Delivery, Agile Teams & Practices, Product Design & Management and Business Agility across 5 tracks.

Agile on the Beach was named as “Agile Event of the Year” at the Global Agile Awards 2016 for its quality of programme and popularity amongst speakers and delegates.  The conference was cited as the clear winner of many dedicated Agile events happening around the world, with the judges commenting that Agile on the beach provided an event which has real vigor and represents the true and less commercial spirit of Agile.”

Toby Parkins, Agile on the Beach committee member and director of Cornwall based sponsors Headforwards, said: “We’re hugely proud that over the past seven years we’ve built a globally recognised and sustainable annual conference in Agile on the Beach.  People look forward to it all year round, we have a superb programme with excellent keynotes, who promise to be entertaining as well as inspiring.”

The conference attracts attendees from all over, from local tech companies Bluefruit, Crowdfunder and H Tempest, to international teams and the public sector including the BBC, Money Advice Service and the Land Registry.  International businesses include Agile Business Consortium who will host this year’s business track and further global sponsors include Jet Brains, Equal Experts, Nagra Media and Deeson.

Local sponsors include Launchpad, the ERDF funded games start up incubator at Falmouth University and, Cornwall College Business who have recently launched their iamdigital software development apprenticeship, both courses include agile in their syllabuses.  Other local sponsors include Plymouth University, Crypto Fintech, roweit, Software Cornwall, Being Agile, Pixxcell, Agile PR, Mackerel Sky, Matt Hollands Design, LumiraDX and Headforwards.

As well as 2 full days of over 40 sessions spanning its 5 tracks, the conference hosts 3 evenings of social events starting with a welcoming preconference quiz and pasty night.  On the Thursday evening the conference hosts its beach party on Gyllyngvase beach with a stretch marquee, local food and drink, a flash mob of local shanty singers raising money for the RNLI and evening entertainment.  Finally, on the Friday evening the team have chartered a Classic Cornish boat from Fal River on which to host their Retrospective supper with a trip along the coast for delegates staying on after the conference.

In its seventh year Agile on the Beach is again set to showcase the fantastic tech community in Cornwall and raise visibility of this fast growing cluster to the world.

For the full programme and to book tickets, go to



Agile on the Beach is a not for profit organisation set up to help bring agile talent and skills to Cornwall and raise the visibility of the growing Cornish Tech community.

2017 Sponsors : Agile Business Consortium, Nagra Media Ltd, Headforwards, Cornwall College Business – iamdigital, Equal Experts, Deeson, Launchpad, Jet Brains, Crypto Fintech, Plymouth University, roweit, Software Cornwall, Being Agile, Mackerel Sky, Software Strategy, Lumira DX, Matt Hollands Design, Pixxcell, Agile PR, Business Cornwall, InfoQ, Scrum Expert, Methods & Tools.

PIC CAPTION: Delegates at the 2016 Agile on the Beach pre-conference beach party at Gyllyngvase.

@agileonthebeach #agileotb

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2017 Programme and Speakers Announced

We are delighted to announce our 2017 Programme.

We are also excited to confirm Dan North, originator of BDD and James Lewis, Principal Consultant at Thoughtworks will be delivering an exclusive double act keynote at Agile on the Beach this year especially for us!

Dan and James will be joining Diana Larsen and James Grenning as keynote speakers for 2017, and we are pleased to confirm 48 speakers.  Speakers will be joining us from across the world including the USA, Russia, Israel, Netherlands, Germany, Turkey, Poland and Romania, as well as local Cornish speakers and agile enthusiasts from across the UK.

Speakers will come from an array of businesses from local, national and global organisations including local agile developers Headforwards and Bluefruit, as well as locally born Steve Smith globally known for his development of Continous Delivery practices.   National organisations including the Agile Business Consortium are sponsoring our Busness track, along with speakers and sponsors from agile Equal Experts and JetBrains.  We are also delighted to welcome speakers from global mulitnational organisations including Thoughtworks, Unruly, Barclays and the Guardian.

Our programme will focus on 4 agile themes Software Delivery, Teams, Product and Business, with our bonus track offering extra hands on double workshops and extra seminars.

Early bird tickets are on sale and selling fast as teams and individuals secure their places for July.  A 10% discount is available on group bookings of 5 or more, accommodation is available to book on campus, and there are a small number of tickets to the Retrospective Boat Party on Friday evening remaining.

We are also delighted to confirm a pre-conference Day of Deliberate Practice will be held on the 5th July hosted by the brilliant Kevlin Henney and Jon Jagger, limited spaces are available for this extra workshop so do book soon to secure your place for just £225 per person. 

View our programme and speakers online



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2016 Speaker Selection Panel

We are currently reviewing submissions for our 2017 conference, we have received 353 submissions, which will be reviewed by our panel and selected for our line up which we will announce in full by April.

We are pleased to welcome 3 Guest Revewers to assist the committee in selecting our line up this year.

Sarah Fairbairn – Sarah is Product Discovery Manager at Lumira DX (formally SCSLhealth).  Sarah has 16 years experience in software as a developer, analyst, team lead and architect.  However, in the past couple of years has moved into product design and management in the exciting field of health and medical software.  Sarah leads a product discovery team tasked with creating products that enable people with long term health conditions to live longer healthier lives.

Jim Barritt – Jim works for Thoughtworks and lives in Cornwall.  He has been a part of Agile of the Beach since its inception in 2011 and has been a regular speaker and attendee.  Jim has a great breadth and depth of knowledge of Agile Software Delivery.

Steve Smith -Steve Smith is a Continuous Delivery consultant at Always Agile Consulting Ltd. Steve has been helping organisations adopt Continuous Delivery since 2007.  He is the author of “Measuring Continuous Delivery” and co-author of “Build Quality In”.  Steve is Cornish and has attended as many AOTBs since its inception. He is a big believer in growing the IT industry in Cornwall.  Tracks: Agile Practices, Software Delivery

Byran Wills-Heath – Byran is lead developer at Bluefrit Software in Redruth.  He has regularly attended Agile on the Beach and spoken on a number of occasions too.

Sarah, Jim and Steve and Byran join Allan Kelly, Belinda Waldock, Toby Parkins, Mark Smith and Claire Eason-Bassett this year to help broaden the selection panel.

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