Category Archives: 2016

HUB : Agile Business

Agile Business Hub

Welcome to our hub page for our Agile Business Track, here you will find videos, slides and media from our sessions at Agile on the Beach

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Agile Marketing: The Incomplete Guide – Gez Smith – Agile Business 2016

Agile Marketing: The Incomplete Guide  –  Gez Smith, Bunny Picnic Ltd

A great session from Gez Smith on Agile Marketing

Agile Marketing: The Incomplete Guide – Gez Smith. Bunny Picnic Ltd –  Slides


For years, marketers have used up-front planning and specification to launch campaigns in a single big bang. This worked in predictable and well-understood environments, like TV and press advertising, but the Internet has now made marketing far more complex, fast-paced and uncertain. As a result, the old approaches often don’t work, and the answer may lie in agile.

Based on Gez’s research at Bristol University and 10 years experience of using agile in marketing and comms environments, this talk looks at how agile can be used in marketing, and the potential blockers to making it a reality.

The history of modern marketing and communications can be traced back to the end of World War II, the same time as big waterfall style approaches to delivering projects were being developed in the military, construction and space industries. It seems no coincidence that marketing has been a linear, waterfall-based industry ever since, full of hierarchy, personal opinion, subjective awards and big bang launches. There’s even a whole army of people in marketing departments called ‘planners’.

This was fine when marketing was happening in a stable and predictable environment, with few new channels emerging, and customers consuming your marketing in places you could predict. In the last 10 years though, the rise of digital and the Internet has caused dozens of new channels to emerge, and caused customers to become your media suppliers through sharing your content on social media, all at a much faster pace of change than ever before. On top of this, the rise of mobile means your customers could be consuming your marketing anywhere at any time, and the rise of big data means you can finally target and understand customers to huge degrees of detail and complexity.

Faced with this new complex, fast-paced and uncertain marketing environment, I believe marketers need to adopt the agile mindset software developers have been using to deal with these issues for years. But how does agile work in marketing? If all the agile frameworks are for software development, which one should marketers choose? Do marketers need to invent a whole new framework? Besides, how do you get an industry that always puts the best spin on things to begin to celebrate failure when failing fast?

It seems clear that marketers and communicators moving into digital need to adopt agile. It’s not yet at all clear how they should do so.

agile marketingGez is a Certified Scrum Master and Certified Scrum Professional who has been working with agile and scrum for over 10 years, for clients including 10 Downing Street, the BBC Trust, Lloyds Banking Group and Glastonbury Festival. After two years postgraduate research into agile at Bristol University, from the perspectives of strategy, organizational change, leadership and marketing, in early 2016 he published his second book, titled “Agile Marketing: The Incomplete Guide”. You can download for free from

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Continuously delivering software to big brands – Paul Boocock – Software Delivery Video 2016

Continuously delivering software to big brands – Paul Boocock

Software Delivery 2016 – Continuously delivering software

The ability to react and deliver working software quickly is a vital component to the way we work. Our clients run some of the biggest brands in the world, so how do we continuously deliver software whilst ensuring we keep our clients happy and our quality high?

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Testing in a Continuous Delivery World – Wouter Lagerweij – Software Delivery 2016

Testing in a Continuous Delivery World – Wouter Lagerweij 

Software Delivery 2016

Hey, do you remember when everyone was asking what the role of the tester would be in an agile team? It’s happening again! A team that releases every commit needs to take testing seriously. That changes the role of the tester once again. And of developers, too. It puts the customer center stage again.
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10% time the pros and cons? -Elizabeth Pope – Software Delivery 2016

10% time the pros and cons? -Elizabeth Pope

Software Delivery 2016

I’m lucky enough to work for a company who offer 10% time, and believe it’s had many benefits for our team including engagement and performance improvements and as a tool for both retainment and attraction. However sometimes it can be hard to keep the business bought in to the idea of a very expensive team doing ‘nothing’ one day a fortnight. I’ll also share tips and tricks to get your team to make the most of their Learning and Development time without telling them what to do!
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Agile on the Beach wins ‘Agile Event of the Year 2016’ in Global Agile Awards

Agile on the Beach named as The Global Agile Event of the Year in the 2016 Agile Awards.

We are delighted and humbled to have won Agile Event of the Year in the #agileawards.

It is great to see our agile community recognised and we thank everyone who is involved in making our conference happen each year. From our speakers and sponsors, to our suppliers and events team, and most importantly, our attendees who come back year on year for a great agile learning and networking experience in Cornwall. Thank you!

Team Agile on the Beach (Belinda, Claire, Toby, Allan, Holly, Mark & Mike)

2016 WINNER! Agile on the Beach

In its seventh year the Agile Awards are “a global online celebration of Agile achievement”

Awarded to the organisational team of any event held in the UK or globally in 2016 which is specifically designed to recognise and promote Agile and its use


Quality of the process used to select speakers
Feedback on organisation of the event from speakers
Feedback on organisation of the event from attendees
Evidence of popularity

“Grab your shades because the #AgileAwards for Agile Event of the Year winner goes to @Agileonthebeach…”

“Agile on the Beach was the clear winner as the judges felt they provide an event which has real vigour and represents the true and less commercial spirit of Agile.

The judges spent a lot of time considering all the entrants and agreed it is great to see so many dedicated Agile events happening around the world.”

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Photos 2016

We are delighted to share our official photos from Agile on the Beach 2016

Thanks to for capturing our event so brilliantly!

you can also find the photos on

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