Author Archives: Belinda Waldock

About Belinda Waldock

Belinda is part of the organising committee for Agile on the Beach

Agile on the Beach 2017 sold out for fourth year running!

Sold Out for 4th year running!

We are delighted to confirm Agile on the Beach 2017 has sold out reaching its target of 360 attending.  We are implementing a small expansion with extra studio space, some additional accommodation and a bigger boat allowing us to expand the conference to 400, please book soon to be sure of your place!

News Release

Global tech conference Agile on the Beach sold out for 4th year


Hundreds from the global agile tech community will be landing in Cornwall this July as the annual Agile on the Beach conference held in Falmouth sells out for its fourth consecutive year.

Organisers of the seventh Agile on the Beach have confirmed keynote speakers Diana Larsen from Oregon speaking on agile teams and James Grenning from Chicago on agile software delivery.

James Lewis, principal consultant at Thoughtworks, internationally renowned creative technology company will also be delivering the closing keynote at the conference.  As an exclusive extra session, Dan North, originator of Behaviour Driven Development will be joining James Lewis to present an exclusive double act.

Keynote speakers will join 45 speakers selected from over 350 submissions received to present at the award-winning conference this year.  Representing local to global, and micro to enterprise level organisations they will share their knowledge and experience with 360 delegates at the two-day event, taking place July 5-7 in Falmouth.

Agile on the Beach committee member Belinda Waldock said: “It’s absolutely fantastic to have sold out again this year so early.  With additional demand, we will now expand to a capacity of 400 with additional studio space and rooms on campus.  Over 75% of our speakers, and over half of our delegates join us from out of county so having accommodation available on campus again this year is ideal.”

Agile on the Beach will be welcoming experts from all over the world including Russia, Israel, USA, Germany, Netherlands and Romania, as well as many from UK cities including Cardiff, Manchester, Bristol, Leeds & London.

Belinda adds “Agile on the Beach is not just about software development, we look at ways businesses are using agile approaches to develop their teams, products and businesses too. We’re delighted to welcome speakers from banking, media and legal sectors this year to share their experiences.”

Agile is a project management methodology that grew from a community of software developers looking to work more efficiently, effectively and profitably through team working and collaborating with customers. It has since been adopted by many different organisations and sectors.

One of this year’s keynotes, James Grenning, was one of the 17 independent software practitioners who created the Agile Manifesto in 2001, a guiding set of values and principles still used across the agile community today.

This year’s programme will focus on four agile themes: Software Delivery, Agile Teams & Practices, Product Design & Management and Business Agility across 5 tracks.

Agile on the Beach was named as “Agile Event of the Year” at the Global Agile Awards 2016 for its quality of programme and popularity amongst speakers and delegates.  The conference was cited as the clear winner of many dedicated Agile events happening around the world, with the judges commenting that Agile on the beach provided an event which has real vigor and represents the true and less commercial spirit of Agile.”

Toby Parkins, Agile on the Beach committee member and director of Cornwall based sponsors Headforwards, said: “We’re hugely proud that over the past seven years we’ve built a globally recognised and sustainable annual conference in Agile on the Beach.  People look forward to it all year round, we have a superb programme with excellent keynotes, who promise to be entertaining as well as inspiring.”

The conference attracts attendees from all over, from local tech companies Bluefruit, Crowdfunder and H Tempest, to international teams and the public sector including the BBC, Money Advice Service and the Land Registry.  International businesses include Agile Business Consortium who will host this year’s business track and further global sponsors include Jet Brains, Equal Experts, Nagra Media and Deeson.

Local sponsors include Launchpad, the ERDF funded games start up incubator at Falmouth University and, Cornwall College Business who have recently launched their iamdigital software development apprenticeship, both courses include agile in their syllabuses.  Other local sponsors include Plymouth University, Crypto Fintech, roweit, Software Cornwall, Being Agile, Pixxcell, Agile PR, Mackerel Sky, Matt Hollands Design, LumiraDX and Headforwards.

As well as 2 full days of over 40 sessions spanning its 5 tracks, the conference hosts 3 evenings of social events starting with a welcoming preconference quiz and pasty night.  On the Thursday evening the conference hosts its beach party on Gyllyngvase beach with a stretch marquee, local food and drink, a flash mob of local shanty singers raising money for the RNLI and evening entertainment.  Finally, on the Friday evening the team have chartered a Classic Cornish boat from Fal River on which to host their Retrospective supper with a trip along the coast for delegates staying on after the conference.

In its seventh year Agile on the Beach is again set to showcase the fantastic tech community in Cornwall and raise visibility of this fast growing cluster to the world.

For the full programme and to book tickets, go to



Agile on the Beach is a not for profit organisation set up to help bring agile talent and skills to Cornwall and raise the visibility of the growing Cornish Tech community.

2017 Sponsors : Agile Business Consortium, Nagra Media Ltd, Headforwards, Cornwall College Business – iamdigital, Equal Experts, Deeson, Launchpad, Jet Brains, Crypto Fintech, Plymouth University, roweit, Software Cornwall, Being Agile, Mackerel Sky, Software Strategy, Lumira DX, Matt Hollands Design, Pixxcell, Agile PR, Business Cornwall, InfoQ, Scrum Expert, Methods & Tools.

PIC CAPTION: Delegates at the 2016 Agile on the Beach pre-conference beach party at Gyllyngvase.

@agileonthebeach #agileotb

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2017 Programme and Speakers Announced

We are delighted to announce our 2017 Programme.

We are also excited to confirm Dan North, originator of BDD and James Lewis, Principal Consultant at Thoughtworks will be delivering an exclusive double act keynote at Agile on the Beach this year especially for us!

Dan and James will be joining Diana Larsen and James Grenning as keynote speakers for 2017, and we are pleased to confirm 48 speakers.  Speakers will be joining us from across the world including the USA, Russia, Israel, Netherlands, Germany, Turkey, Poland and Romania, as well as local Cornish speakers and agile enthusiasts from across the UK.

Speakers will come from an array of businesses from local, national and global organisations including local agile developers Headforwards and Bluefruit, as well as locally born Steve Smith globally known for his development of Continous Delivery practices.   National organisations including the Agile Business Consortium are sponsoring our Busness track, along with speakers and sponsors from agile Equal Experts and JetBrains.  We are also delighted to welcome speakers from global mulitnational organisations including Thoughtworks, Unruly, Barclays and the Guardian.

Our programme will focus on 4 agile themes Software Delivery, Teams, Product and Business, with our bonus track offering extra hands on double workshops and extra seminars.

Early bird tickets are on sale and selling fast as teams and individuals secure their places for July.  A 10% discount is available on group bookings of 5 or more, accommodation is available to book on campus, and there are a small number of tickets to the Retrospective Boat Party on Friday evening remaining.

We are also delighted to confirm a pre-conference Day of Deliberate Practice will be held on the 5th July hosted by the brilliant Kevlin Henney and Jon Jagger, limited spaces are available for this extra workshop so do book soon to secure your place for just £225 per person. 

View our programme and speakers online



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HUB – Videos, Slides, Blogs and Media from Agile on the Beach

you can search and refine hub content using our search box and tags, or by track on the main hub page

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Can you be agile and compliant? – Stuart Ward, IDBS , Agile Business 2016

Can you be agile and compliant? – Stuart Ward, IDBS


What happens when you take an organisation, which has been using waterfall for 25 years, to the new world of agile? In 2015, IDBS transformed how it creates software, which is used by a number of business verticals including regulated pharmaceutical environments, to facilitate R&D. This session will show how the move to agile was implemented along with the benefits and challenges seen.    

IDBS produces software for a number of business verticals, which includes regulated environments (GxP and 21 CFR Part 11) in the pharmaceutical industry, to facilitate R&D.

At the beginning of 2015 IDBS’ 100 strong Product Delivery team (Developers, Testers & Business Analysts) moved exclusively to an agile engineering culture. This was a massive change to the organisation which had used a waterfall approach up to that point.

There were big questions around whether the move to agile would impact software quality, speed to market and the overall effectiveness of IDBS’ Product Delivery organisation. Would the Product Managers get the products that they needed and on time? What would be the impact on IDBS’ customers and the rest of the organisation? Did IDBS have the skills and capacity to run agile development teams and how would people need to adapt?

On top of all of this, IDBS had a robust quality management process, would the change to agile affect the outcome of customer audits? Would the software still meet regulatory needs? The expectations were high and everyone was watching!

The move to agile has had a positive and significant impact on IDBS and the way it does business. There have been challenges along the way: some obvious and some surprising. More than 12 months on from the initial change, agile is still impacting how IDBS creates and sells software: from the adoption of new product delivery tools/processes to drive efficiency, to how the customer facing parts of the organisation present and use the software. This session will present how IDBS approached the move to agile and what has happened in the new world.

Stuart is Head of Business Analysis, responsible for ensuring that IDBS products meet the needs of customers. He has grown the Business Analysis team so that it can provide the necessary domain experience required by the agile development teams to create software which can facilitate R&D.

Before starting this role in January 2014, he was Product Manager for E-WorkBook for four years and worked in IDBS Global Professional Services for five years, responsible for deploying IDBS’ products both from a technical and project management perspective.

Prior to working at IDBS, Stuart completed a Post-Doctoral fellowship at the NIH and then worked for Ionix Pharmaceuticals. Stuart obtained his PhD in Pharmacology from the MRC National Institute for Medical Research (University of London).

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The Agile Business – DSDM – Ed Holt – Agile Business 2016

The Agile Business – DSDM – Ed Holt
Agile on the Beach 2016


With the advent of the inter-connected ‘Digital Age’ there is growing pressure on the wider business (beyond IT) to act in a nimble, responsive, agile way – and this represents an essential opportunity to become ‘The Agile Business’. Ed was the Founding Chairman of the DSDM Consortium and was closely involved in its early work as an IT-focussed method. He has recently been undertaking market research on the spread and scope of ‘agile’ into the wider enterprise. This session summarises the findings and points the way for organisations to collaborate to create ‘The Agile Business’.

The Agile Business
The DSDM Consortium is rooted in the promotion of a framework and agile techniques for the delivery of IT projects, and has a successful 20 year track record of thought leadership and practical deliverables. With the advent of the inter-connected ‘Digital Age’ there is growing pressure on the wider business (beyond IT) to act in a nimble, responsive, agile way – and this represents an opportunity to support ‘The Agile Business’.
Ed was the Founding Chairman of the DSDM Consortium and was closely involved in its early work as an IT-focussed method. He has recently been undertaking market research on the spread and scope of ‘agile’ into the wider enterprise.
He will start with a presentation of the market research, leading to a workshop session, with discussion on range of topics including:
*        The DSDM Consortium – Timeline
*        The Context: Drivers for C-Level Executives
*        Definition of the ‘Agile Organisation’
*        Findings from Academic Research
*        The Business Benefits of Organisational Agility
*        Critical Factors in Agile
*        Supply Side: Agile Service Providers
*        Potential Agile Market Offers
*        Open Discussion

Ed is a ‘seasoned’ (ie old!) executive with a 30 year track record in the software industry covering both large scale applications (at IBM leader MSA) and software development (4GL / OO / Component / CASE – you name it!). He was instrumental in the founding of the DSDM Consortium over 20 years ago, when it led the drive for responsive software development – this was the very early days of ‘agile’ even though it wasn’t called that in those days!
Since 1994 the not-for-profit Consortium has been evolving an industry standard for building IT systems in an iterative (agile) way. The Consortium was set up by a small group of suppliers and customers at a time when Agile methodology was a niche approach to running projects, but DSDM wanted to prove to a wider audience that an Agile approach can deliver the business value from projects that bosses demand. And in the last 20 years there have been hundreds of organisations of all sizes running thousands of projects using DSDM to great effect, delivering what the users wanted in a responsive manner.
As first chairman of the consortium, Ed now sees a trend to take Agile into the wider business, beyond ‘just’ IT projects

Next conference :
6-7 July 2017
Cornwall UK

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Value – Andrea Provaglio – Agile Business 2016

Value – Andrea Provaglio, Agile Transformation Coach

Value  –  Andrea Provaglio, Agile Transformation Coach



A voyage into the multidimensional, systemic and subjective nature of Value in software development, with the intent of providing ways to create a shared understanding of what’s “valuable” for all stakeholders.

In Agile we like to deliver valuable software to our customers on a regular basis. However, while it’s pretty clear what ‘software’ means, we cannot really say the same about ‘valuable’. The definition of Value in a project (with an uppercase “V”) is frequently fuzzy and confused.

Even within the same project, asking different stakeholders what Value means to them produces different answers; and the same stakeholder will likely provide different definitions of Value, depending on their perception and role in the project.

Most stakeholders will naturally associate Value to money, sometimes through surprisingly creative correlations; but there are other dimensions, equally valid, such as strategic positioning, company image, innovation and learning, and so forth.

Understanding the multidimensional nature of Value becomes therefore critical to drive the project to success.

However, the traditional approach to defining value stems either from a financial mindset or from and engineering mindset, and both may turn out to be incomplete or inadequate to address the complexity of the Agile projects we face and of the ecosystem in which they exist.
In this talk we’ll address what Value means in Agile for different stakeholders; how to map and categorize the stakeholders; how to describe Value on different dimension and how to track it; how to bring system awareness to your project’s definition of value. We’ll also see what happens when we don’t do that.

Andrea Provaglio : I help IT organizations to implement better ways of doing business; and I coach executives, managers and teams who want to improve technically and relationally.

My main focus is on helping companies to transition to organizational and cultural models that are better suited to the kind of knowledge work that’s so typical of software development — which includes, but it’s not limited to, Agile and Lean.

In over 20 years of professional experience, I had clients in three different continents and I worked with organizations ranging from the United Nations to small and dynamic IT companies.

Currently I work in Europe. I’ve also worked in the USA on a O-1 visa for “extraordinary abilities in Sciences”

As part of my regular activities, I enjoy sharing what I know by speaking at major international conferences.

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User testing on a shoestring – Dan Goodwin – Product Design 2016

User testing on a shoestring – Dan Goodwin, fffunction



User testing on a shoestring – Dan Goodwin, fffunction SLIDES


Interactive workshop (no computer)
Double session

Testing whatever you’re working on with real users is one of the best ways to uncover design issues and it doesn’t have to be expensive. Anyone involved in the design and development process for a product or service can run effective user tests if they follow some simple guidelines. This workshop will show you how.   

Testing with real users is a fantastic way to inform the design process for products and services. You can test just about anything at pretty much any point in the lifecycle of a product and learn loads doing it.

User testing can also be a great ‘gateway’ tool for bringing users into the design process. Get folks on your product team to watch a user trying to complete basic tasks with your thing and they’ll not only be stunned and enthused into fixing things, hopefully they’ll also be encouraged to get users at the centre of the design process (where they should be).

And what’s more amazing is that anyone on the team for your thing can run user tests. They don’t need to be expensive, time-consuming and difficult, they can be quick, cheap and easy. There are a few simple guidelines for user tests which apply to cheap, guerrilla tests as much as they do to expensive tests in lab.

This workshop will explain the benefits of user testing and move quickly into showing you how to plan, organise, and conduct a user test and how to share what you learn with your team. You’ll learn how and where user testing can be used, how you can incorporate it into your project methodology, and how it fits alongside other techniques for bringing users into the design process. Low budget tools for capturing, analysing, and sharing user tests (including those on mobile and touch devices) will be discussed. As it’s an interactive workshop, there will be some exercises to get you planning and conducting a user test. There will also be some discussion of what you might get if you take user testing into higher budget territory with participant recruitment, user testing labs and eye-tracking (and why you probably don’t need to).

Dan is the user experience director at fffunction, a user-centred design agency in the South West of the UK. With a background of fifteen years experience in agency and in-house software and web development, he is an all-rounder with strong technical and people skills in addition to user experience. He loves user research and bringing users and empathy for them into every step of a project.

Dan loves the sea and gets in it or near it whenever he gets the chance. He likes good coffee, good beer, and good and bad flapjacks.”


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Being Agile: business survival essentials – Marc Heasman, Kainos, Agile Business 2016

Being Agile: business survival essentials – Marc Heasman, Kainos, Agile Business 2016

Being Agile: business survival essentials – Marc Heasman, Kainos

The world of business is changing faster than ever. Digital start-ups are re-shaping long established industries with innovative business models and services that better meet customers’ needs. Companies that fail to respond to the challenge are falling by the wayside, with many high street names amongst the list of casualties.

This talk will discuss the drivers for digital transformation, including the use Agile to achieve the business flexibility required in the digital age. Highlighting the increasing use of mobile, it will outline the changing expectations of customers in how services are delivered and illustrate the impact on those businesses that have failed to respond. Identifying some of the dramatic shifts in market competition seen across many industries, we will discuss the imperative for digital transformation. Then, drawing from the practices of some of the world’s most successful digital businesses, we will describe the key features now increasingly essential to business survival, covering:

–         Customer focus
–         Service agility
–         Data exploitation
–         Technology maximization
–         Systematic innovation
–         Digital skills
–         Experimental culture

At the end of the session, participants will have the opportunity to reflect on their own businesses and how they are using Agile to achieve broader digital transformation.

Digital technologies are not only radically changing how services are delivered, but they are fueling changes to customer demands and opening markets to new competition. Adopting an Agile approach to software development is one way in which organizations can increase their flexibility and respond to these changes, but on its own this isn’t enough. This talk will explore the drivers and features of digital transformation needed to survive in today’s ever-changing business landscape.

Marc is a leader in digital transformation and has a strong background in public service strategy and delivery. Having led Agile development on one of the Government’s 25 exemplar digital programmes, he combines practical experience with academic study from the Academy of Digital Business Leaders. He joined Kainos in September 2015 and is currently supporting DVSA’s digital transformation of its MOT Testing Service.

Kainos is a high growth, UK-based provider of IT services, consulting and software solutions. The Group specialises in the development of digital technology solutions; software design and agile software development; automated testing services; technology support services; and related ancillary services such as project management, all provided across multiple sectors.


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Moving on Up – Sarah Glanville & Paul Lemon – Sky – Software Delivery 2016

Moving on Up – Sarah Glanville & Paul Lemon – Sky – Software Delivery 2016


Agile at Sky : As Gold sponsors we were delighted to welcome the Sky team to Agile on the Beach and their great lunchtime session on Agile at Sky with Head of Technology Paul Lemon and Scrum Master, Sarah Glanville.

Moving on Up

Building a brand new agile team of over 100 people in 4 months is an exciting, challenging and rewarding task and Sarah and Paul will talk through the highs and lows and share their learnings from doing this. Sky are creating a brand new digital centre in Leeds, the heart of the Northern Powerhouse and this talk will share the experience of the first team to land in Leeds. How do you seed the culture, recruit the right people, set up the correct working practises and continue to deliver a committed roadmap?

profile picSarah Glanville – Sky – Scrum Master

Sarah Glanville is an enthusiastic and motivating speaker who has held several positions in Agile organisations and is passionate about inspiring women into a role in STEM careers. She has worked in many male dominated environments and is a strong believer in diversity being the key to a successful team.  Sarah is currently a Scrum Master at Sky, where she ensures the wellbeing of her team and empowers them to continuously improve their practices whilst still meeting the high expectations of their customers. @girlstest2

paullemonPaul Lemon – Sky – Head of Technology

Paul Lemon is a technical leader with over 16 years industry experience.  He has a passion for the creation and development of digital products and content. He is an expert at agile technical delivery both leading and/or collaborating with stakeholders, project management and creative experts.

He is the Head of Technology for Sky’s 70+ online service team, heading up the team of Scrum Masters, Business Analysts, Engineers and Testers which he helped to build in Sky’s new tech hub in Leeds @anthonylime

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